Reframing customer value from a dominant logics perspective
نویسندگان
چکیده
منابع مشابه
Customer value co-creation: a conceptual measurement model in a Service Dominant Logic perspective
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ژورنال
عنوان ژورنال: der markt
سال: 2011
ISSN: 0025-3863,1867-8882
DOI: 10.1007/s12642-011-0068-5